As a true digital hub for innovation, The Beauty Institute is an interactive place that invites visitors to deep dive into IMCD Beauty & Personal Care's world of expertise.
This modern virtual building is composed of two main areas - the beauty labs zone and the amphitheater. Both have been thought to to inspire the creation of tomorrow's personal care products.
The virtual Beauty Lab concept has been designed to showcase IMCD's unique expertise and technical know-how, from the ingredient formulation to the finished product performances and uses, for diverse cosmetic applications.
Each Beauty Lab is dedicated to a specific market segment covering skin care, sun care, hair care, color cosmetics and toiletries. In each lab, you will discover our latest innovative formulation concepts, both formulation tutorial and lab equipment videos.